For Giving Tuesday, journalist and creator Jeannette Reyes used a single post to support So Others Might Eat (SOME), a Washington, DC–based nonprofit providing meals, housing, healthcare, and job training to individuals and families experiencing homelessness and poverty. Ahead of the campaign, Jeannette connected directly with SOME’s team to understand their most urgent needs and shape her support around what would be most impactful in the moment.

In the post, Jeannette addressed rising food costs, recent layoffs, and the growing strain on families in the DC community. She highlighted that SOME was experiencing nearly a 30 percent increase in demand for hot meals and clearly explained how even a small contribution could make an immediate difference. By breaking down the cost of impact, sharing that she had personally donated, and inviting her audience to participate however they could, she transformed a single post into a moment of collective action.

Following the campaign, SOME shared the following update:

“To date, your feature generated 27 transactions totaling $1,455.08 and brought 120 new followers into our community, new supporters who will carry SOME’s mission forward. Because of the collective momentum you helped create, our broader Giving Tuesday campaign has raised more than $250,000 so far.”

The response reinforced how trust, clarity, and values-driven storytelling can translate attention into real-world impact. Through one focused post, Jeannette helped advance critical work during a period of heightened need, contributing to a broader movement of generosity and support.